festival del prosciutto di parma

This project is a re-design of the annual Parma Ham Festival in Italy (Il Festival del Prosciutto di Parma). This festival is always held in September, in the city of Parma and attracts many thousands of visitors.

Important for the re-design was the development of a special feature for the whole festival. The result consists of five different ham patterns with different ham qualities. All festival applications were designed according to this pattern to create a unified image for the festival.