Floppe Clo. by fobtz 2020

Floppe is a fictional outdoor brand from the Swiss mountains. In this project I have fixed on the elaboration of the logo. On the one hand it should stand out from the competition, on the other hand it should be suitable for an outdoor brand. The logo should also work as a figurative mark as well as a word mark. If the name of the brand is known, the logo is also known and recognized.
The Logo