NEOchrome - analog film

NEOchrome is a fictitious analogue film brand from Japan. The negatives are treated with a chemical which, when the film is exposed to light, superimposes a specific colour over the image. Here: red – blue – green – purple.

It was a challenge to find a mixture between English and Japanese. The built-in Japanese writing system gives the packaging a very special atmosphere.At the bottom you can see the simulations of the four different analogue films.